Are you running an e-shop? Then, keeping your products safe throughout transit is probably one of your main concerns while getting your orders ready for delivery, on a daily basis. Packages that look damaged, torn or even opened and destroyed at the end of their journey are not an option, both for sellers and customers.
Choosing the most suitable packaging for your product turns out to be part of the overall customer experience that shapes both positive and negative perceptions about your business. An impeccable, solid, and carefully thought package has a strong impact on your brand reputation and builds up loyalty, encouraging repeat purchases from your e-shop in the future.
At the same time, it’s not rare that a sophisticated and well-designed package may add value to the product itself. It makes a statement about your company; how it perceives customer feedback and whether it’s willing to go the extra mile, to stand out from competition.
Above all, an effective package should never fail to protect even the most fragile or delicate products along the way – until the moment they safely reach their recipient.
Read below what you need to know before you make the packaging decisions for your business and check out some smart solutions for successful shipments that meet customer expectations.
1. Choose the right packaging materials
The journey of a package may be adventurous, as it involves different people at different stages that may -or may not- have the time and energy to give it any special attention. So how is it possible to keep your orders protected in transit? Just check out the courier bags. You can opt for their paper version to highlight your business eco-friendly approach or simply keep it effective with the plastic ones, made of flexible materials that can be easily adjusted to the size of your product. An ideal solution, not only for fragile goods but also for products like clothes that need to be protected from dust and dirt.
2. Add an extra security layer
Is the courier bag enough to keep your product protected during shipment?Most of the times, the answer is no. Depending on how fragile or precious your products are, a second or third security layer may be needed, to make sure they’ll be delivered in one piece. E-commerce boxes could be that extra safety net for your goods. Available in a wide range of specifications, they can be also designed according to your branding guidelines. From boxes with handles to folding and printable versions, e-commerce boxes are made of various materials and come in different shapes and sizes, for you to explore them all. At the same time, they’re robust enough to be further used by their recipients onanother occasion.
3. Go the extra mile
When placing your product in a box, there’s often some space that is left empty, jeopardizing the secure delivery of goods to their destination. Tissue paper is an excellent example of filler that not only solves this problem by keeping the products stable, but also adds a premium look and feel to them. It highlights quality, while also making customers think highly of your business. Need an extra reason to go for it? Then here’s a tip: tissue papers are fully customizable to fit your brand needs.
4. Focus on the details that matter
Adhesive tapes are the last element to considerwhen it comes to additional protection for your package. Used to seal your parcel, they make sure that your product remains unexposed, no matter of the number of people treating it throughout transit. You could also design them in line with your brand identity, print your logo on them and make them part of a thrilling unboxing experience that will grab your customers’ attention.
Choosing the right packaging for your products may be tricky, but things get quite straightforward when secure shipment becomes a top priority.
For any query or concern, please feel free to reach out to the PackitUp team; we’ll be happy to suggest customized solutions that meet both business and customers’ expectations.
A last tip: once packaging is being finalized, place a trial order for your personally, to evaluate firsthand how your products are getting delivered to your valuable customers.
